If selling your business is winning the game, why not design a Built To Sell business from the beginning?
I focus on B2B digital businesses because they are high ticket, 90%+ net margins & recurring revenue. I build them around influencers because more attention = more sales. My main acquisition channel is an influencer affiliate program because it's the only way to make millions with a $0 ad budget.
Smart money invests in SaaS (software) businesses because they sell for 5-10x annual revenue vs most SMB's that sell for 1-2x annual profit. Now imagine a biz model that sells for SaaS multiples without the 2 biggest costs (engineering & advertising) = SaaS Killer!! That's what this is.
Start with the end in mind. Create a hold co (holding company) that owns the intellectual property & assets separate from your main brand or personal brand so assets can be sold off without selling everything (aka sell the golden eggs, not the golden goose).
Regularly publish reputation-building content on ONE main media channel: podcast, newsletter, YouTube, Instagram, Twitter, etc. that promotes your lead magnet.
Own your audience through email or risk everything building your business on rented attention – if you get deplatformed you lose everything. My fave lead magnet is a free 7-30 day mini course that builds a relationship in their email inbox.
Give away your best stuff for free, turn lookers into superfans & build massive goodwill with your market. It's way easier to make big money selling expensive stuff to people with big expense accounts (businesses). Give away the how (information), sell the who (community accountability that supports true transformation).
Businesses beg to trade $1,000s to get $100,000s. So help them get 10x more (money, results, etc.) with 10x less (time, cost, etc.) and you'll write your own paycheck.
Your affiliate partners make a % of every sale that uses their special promo code. It's a no lose deal – partners get an instant new revenue stream & you get unlimited sales with a $0 ad budget.
This is how you scale from $1m to $10m and beyond. Agency Launch is our program to turn your dream team of top service providers into a custom-branded agency that sells those same services to your audience.
This is where the biggest Built To Sell gold is hiding, for a reason – you're jumping into the major leagues of business investing. Your venture studio attracts deal flow, acquires assets or whole businesses, rolls them up & sells them off to private equity for a multiple of their sellable value. Recurring revenue businesses typically sell for 5x annual profits.
Attention then impact. Now that money isn't everything, what's next? With Foundation Launch we'll help your non-profit foundation grow from idea to impact & beyond in only 6 months. The tax benefits are just a bonus.
Ultra profitable digital products have unlimited scale & over 90% margin
$0 marketing budget, $0 ad spend, $0 COGS & a micro team
Sponsor placement in the newsletter, community, courses, etc.
B2C digital products – premium community membership
B2B digital products – business courses, community, coaching, certification, job board
Affiliate product commissions earned through affiliate link clicks
Corporate consulting & agency services promoted by partners
Business coach certification program where top graduates become the coaching staff
Agency studio subcontracts business services to Pro members & makes a %
Venture studio attracts investing deal flow, rolls up & sells off businesses to PE
"Acquisition.com is a $100m+ portfolio of alternative education e-learning businesses focused on teaching niche business owners how to make more money. It's on track to hit a billion dollar valuation."
A community-powered online academy sells the perfect product - transformation (not knowledge).
Knowledge is a one-time sale & worth almost nothing the minute after you have it.
Transformation is the ultimate business model. If coaching & accountability get results that more than pay for themselves, who would be crazy enough to ever stop? Exactly.
Our tiered model ascends members through coaching tailored for B2C, B2B & Teams/Corporate in the same academy.
It's niche trade craft school for B2C members with their fave influencers
It's niche MBA business school for Pro-level B2B business owner members with biz coaches
It's corporate training & done for you services with their fave influencers
It's instant new revenue streams & cross-promotion for featured influencers
It's the ultimate lead magnet & instant revenue streams for affiliate partners like niche influencers, brands, brick & mortars, etc.
Here's how everybody wins bigger together.
Influencers (YouTubers, podcasters, etc.) promote the academy to their audience (who want to learn how to be them) & make a % of sales using their promo code (affiliate marketing). Win.
B2C members (consumers, employees, etc.) level up their niche-focused trade craft skills with their fave influencer. More skilled employees make our business owner members more money. Win win.
Pro-level members (business owners) attract top talent, maximize profitability & multiply their business valuation. Win.
Business & brand partners (brick & mortars, physical products, etc.) promote the academy to their buyers, get perfect leads & create instant new revenue streams with zero work. Win.
Rolling up & selling off more profitable businesses makes our hold co more money. Win.
Sun Tzu won wars with it a few thousand years ago & smart winners still use it today. Here's our 4 level exit strategy:
Make $1m's selling trade craft skills
Make $10m's selling business skills
Make $100m's selling businesses
Make $1b's selling the hold co
We coach the Pro-level business owners towards recurring revenue business models for max sellable value.
Our buying power means we can negotiate deals our members can't get on their own, cutting costs & maxing profits.
When Pro members are ready to sell their businesses, we give 'em a "no sweat exit" - we buy it risk-free! (We've already done the due diligence because we've been coaching them)
Our holding company rolls up say 10 a year, sells them off, keeps a % and gives the owners a %. Win win.
Now our holding company is worth $1b's in every niche we dominate.
(If it's working for Alex Hormozi, why can't it work for us?)
Switch plans anytime. After we get your internet business cranked up, our rev share keeps us incentivized to max out your profits plus get ongoing deal flow, opportunities & partnerships that pay for itself.
INSTANT EXPERT ADVICE
Get 4 hours of personalized 1 on 1 attention with our team of experts to create an action plan for success
ONE TIME INVESTMENT
Get help turning dreams into reality
everything to build
Unlimited services with my entire team's specialist superpowers to design, build & scale
Includes rev share to win bigger together
pause or change plans any time
Unlimited services to build & scale
everything to maintain
We're continuously working to maintain & optimize the solution we've built for you
Includes rev share to win bigger together
pause or change plans any time
Ongoing services to stay optimized
The typical rev share deal looks like this: You pay the discounted startup investment & we design, build & launch your internet business. Revenue we generate gets split 70% Legend Media / 30% You until fully recouped, then the split flips 70% You/ 30% Legend Media ongoing so we keep optimizing profitability while you keep doing you.
Want to start working together? Apply & I'll send a personalized welcome video that includes your wait list application. Include your website, main channel URL, #1 biz goal, #1 biz challenge, dream buyer, dream partners, how you heard about us, promo code, etc.
I email the best stuff I've found to max out your mind, message, money & mission a couple times a month (unless I'm gone on extra epic adventures). Each email spotlights new power partners for collabs, promos, & connections – you reply, I make the intro & we all win bigger together.
All killer, no filler (I hate spam too). Unsubscribe anytime, no hard feelings.