BUILT TO SELL

Digital Business

Blueprint

For luminaries, influencers & creators

Work less, make more $ now & sell for more $ later

Selling for max money is winning the game of business. Problem is, most personal brand businesses are worthless because they find out the harsh reality too late – no one buys face-based businesses.

I'll help you turn decades into days & build a personal brand empire investors beg to buy. We'll explore proven digital business blueprints for max leverage, profits & sellability to design your dream business (& skip most of the nightmares).

8 LEVELS OF A BUILT TO SELL BIZ

Publish valuable free content consistently
Trade a free irresistible offer for their email
Give B2C digital products free for goodwill
Sell B2B products that make 10 to 100x ROI
Explode sales with affiliate & promo partners
Your custom software prints max recurring revenue
Your hold co rolls up & sells niche businesses
Your foundation gives back for max impact

Where are you stuck? Let's fix that asap

WARNING!!: Don't wait until it's too late to design a Built To Sell business. The biggest trees have the strongest roots.

"I'm blown away by how Daniel took my small time idea & designed a step by step plan for total niche domination with email, courses, coaching staff & even partner collabs!"

Jason Reed Award-winning 7th degree black belt & Alliance Partner

Take a quick guided tour

Hi I'm Daniel Bennett, Legend Media founder. Let me explain how we help influencers build personal brand empires & email me with any questions.

If selling your business is winning the game, why not design a Built To Sell personal brand empire from the beginning?

Before you start, win 🎖

"Acquisition.com is a $100m+ portfolio of alternative education e-learning businesses focused on teaching niche business owners how to make more money. It's on track to hit a billion dollar valuation."

ALEX HORMOZI, Acquisition.com $100m+ E-learning empire mogul

Built To Sell Blueprint isn't mine. Alex Hormozi is proving it works to get past $1b. I'm just doing more of what already works in every niche. Watch him explain it👇

BUILT TO SELL 💸 TLDR

Build a personal brand "expert empire" investors beg to buy

Get max ROI with recurring revenue B2B digital businesses

I focus on B2B digital businesses because they are high ticket, 90%+ net margins & recurring revenue. I build them around influencers because more attention = more sales. My main acquisition channel is an influencer affiliate program because it's the only way to make millions with a $0 ad budget.

The SaaS-killer: max enterprise value without the expense

Smart money invests in SaaS (software) businesses because they sell for 10+x annual revenue vs most SMB's that sell for 1-2x annual profit. Now imagine a business that can sell for SaaS multiples without the 2 biggest costs (engineering & advertising) = SaaS Killer!! That's what Built To Sell is.

Make $1m's selling how to (niche influencers teach trade craft skills)
Make $10m's selling how to make money (niche biz coaches teach business skills)
Make $100m's selling businesses (roll up & sell member businesses aka golden eggs)
Make $1b's selling the holding company (or keep the golden goose & sell the eggs)

Let's dominate your niche together

8 Levels of a Built To Sell digital business

overview – exit strategy

Build a Built To Sell business investors beg to buy

Start with the end in mind. Create a hold co (holding company) that owns the intellectual property & assets separate from your main brand or personal brand so assets can be sold off without selling everything (aka sell the golden eggs, not the golden goose).

level 1 – attention

Grab attention with consistent free content

Regularly publish reputation-building content on ONE main media channel: podcast, newsletter, YouTube, Instagram, Twitter, etc. that promotes your lead magnet.

level 2 – lead magnet

Trade an irresistible offer for their email address

Own your audience through email or risk everything building your business on rented attention – if you get deplatformed you lose everything. One of my fave lead magnets is a free 7-30 day mini course/challenge that builds a relationship in their email inbox or your membership app that delivers a real transformation.

level 3 – B2C products

Give away info products better than everyone else's paid stuff

Give away your best stuff for free, turn lookers into superfans & build massive goodwill with your market. It's way easier to make big money selling expensive stuff to PWM (Players With Money) aka businesses with big expense accounts. Give away the how (information), sell the who (community accountability & coaching that supports true transformation).

level 4 – B2B products

Sell high priced, high value money-making skills to businesses

Businesses beg to trade $1,000s to get $100,000s. So help them get 10x more (money, results, etc.) with 10x less (time, cost, etc.) and you'll write your own paycheck.

level 5 – AFFILIATE PARTNER PROGRAM

Your affiliate army sells for you 24/7

Your affiliate partners make a % of every sale that uses their special promo code. It's a no lose deal – partners get an instant new revenue stream & you get unlimited sales with a $0 ad budget.

level 6 – Promote your own software

Sell the holy grail digital product – software

This is one proven way to scale from $1m to $10m and beyond. Swell Ventures is our AI-enhanced startup studio that partners with influencers to create co-branded digital businesses that print max recurring revenue.

level 7 – buy & sell businesses

Hold co acquires, rolls up & sells off businesses

This is where the biggest Built To Sell gold is hiding, for a reason – you're jumping into the major leagues of business investing. Your hold co / venture studio attracts deal flow, acquires assets or whole businesses, rolls them up & sells them off to private equity for a multiple of their sellable enterprise value. We target recurring revenue businesses that can sell at max valuation multiples.

level 8 – give back

Give back for max impact with your own foundation

Attention then impact. Now that money isn't everything, what's next? With Foundation Launch we'll help your non-profit family office foundation grow from idea to impact & beyond in only 6 months. The tax benefits are just a bonus, the legendary legacy is priceless.

Where are you stuck?

Custom software with legends

Home of the 100x AI-enhanced side hustle 🌊

Our startup studio is basically a maker space for AI-enhanced 100x digital founders, except everything we make prints max MRR (monthly recurring revenue).

For our influencer partners (we call 'em legends) – your audience upvotes their fave startup idea, they help us build it, you use it & promote it & we all split the $MRR = win win win.

Everything benefits the Legend Foundation – changing the world with water 🌊 – join us.

custom co-branded software startup studio

Print max MRR selling your own software vs. one and done sales like sponsors, brand deals & T-shirts
Now every influencer can sell the holy grail of products – software
You use & authentically promote your custom software – that's it!
The dev team of top talent comes from your own audience
We do all the work, you get paid out monthly as a partner
Make more $ now & sell for more $ later with a Built To Sell business
Built To Sell – recurring revenue software can sell at 10x+ revenue
Legend Foundation is changing the world with water 🌊 – join us

some of our max $mrr money machines

Forget sponsors – sell the same software you actually use

expert empire explained

the perfect product

Sell transformation for everyone

A community-powered online academy sells the perfect product - transformation (not knowledge).

Knowledge is a one-time sale & worth almost nothing the minute after you have it.

Transformation is the ultimate business model. If coaching & accountability get results that more than pay for themselves, who would be crazy enough to ever stop? Exactly.

Our tiered model ascends members through coaching tailored for B2C, B2B & Teams/Corporate in the same academy.

It's niche trade craft school for B2C members with their fave influencers
It's niche MBA business school for Pro-level B2B business owner members with biz coaches
It's corporate training & done for you services with their fave influencers
It's instant new revenue streams & cross-promotion for featured influencers
It's the ultimate lead magnet & instant revenue streams for affiliate partners like niche influencers, brands, brick & mortars, etc.

COMMUNITY-POWERED BUSINESS BLUEPRINT

The business behind the ultimate online academy for ______

Here's how everybody wins bigger together.

Influencers (YouTubers, podcasters, etc.) promote the academy to their audience (who want to learn how to be them) & make a % of sales using their promo code (affiliate marketing). Win.

B2C members (consumers, employees, etc.) level up their niche-focused trade craft skills with their fave influencer. More skilled employees make our business owner members more money. Win win.

Pro-level members (business owners) attract top talent, maximize profitability & multiply their business valuation. Win.

Business & brand partners (brick & mortars, physical products, etc.) promote the academy to their buyers, get perfect leads & create instant new revenue streams with zero work. Win.

Rolling up & selling off more profitable businesses makes our hold co more money. Win.

THE ULTIMATE EXIT STRATEGY

Start with the end in mind

Sun Tzu won wars with it a few thousand years ago & smart winners still use it today. Here's our 4 level exit strategy:

Make $1m's selling trade craft skills
Make $10m's selling business skills
Make $100m's selling businesses
Make $1b's selling the hold co

We coach the Pro-level business owners towards recurring revenue business models for max sellable value.

Our buying power means we can negotiate deals our members can't get on their own, cutting costs & maxing profits.

When Pro members are ready to sell their businesses, we give 'em a "no sweat exit" - we buy it risk-free! (We've already done the due diligence because we've been coaching them)

Our holding company rolls up say 10 a year, sells them off, keeps a % and gives the owners a %. Win win.

Now our holding company is worth $1b's in every niche we dominate.

(If it's working for Alex Hormozi, why can't it work for us?)

Everything for total niche domination

Here's what a Built To Sell digital business looks like 👇

A $100m digital business model built around an influencer's existing $100m physical product business

Includes new digital revenue streams:

Ultra profitable digital products have unlimited scale & over 90% margin
$0 marketing budget, $0 ad spend, $0 COGS & a micro team
Sponsor placement in the newsletter, community, courses, etc.
B2C digital products – free & paid premium community membership
B2B digital products – business courses, community, coaching, certification, job board
Affiliate product commissions earned by promoting affiliate products
Corporate consulting & agency services promoted by affiliate & strategic partners
Business coach certification program where graduates become the coaching staff
Management agency subcontracts niche business services to Pro members as rev share
Venture studio attracts investing deal flow, rolls up & sells off businesses to PE

Want to turn your personal brand into a $100m digital business like this? 👇

(BTW This is just an unofficial concept & has not launched 🚀... yet)

Let's build something great together

I always knew I should be doing more to sell my stuff. Now sales keep going up without me doing the work! AWESOME

Dave S.

Entrepreneur Coach

“I'm loving this! Daniel puts great collabs together. I meet other experts & I'm selling more with less headaches.”

Tony B.

Author, Finance Influencer, Alliance partner

Coaching & services with our famous Worry-Free Guarantee

STRATEGY + SERVICES.
FLAT MONTHLY RATE.
NO CONTRACTS.
NO HEADACHES.

Because sometimes more is more

Let's design & build your dream digital business together. After we get it cranked up, our rev share keeps us incentivized to keep your profits maxed out plus you get ongoing deal flow, opportunities & partnerships that more than pay for itself.

Start with a consult to design a guided path to success
Build with Unlimited where we do it all for one flat rate
Maintain with Essential & we'll keep everything optimized
Win bigger together

Consult

EXPERT BUSINESS ADVICE

Get 4 hours of personalized 1 on 1 attention with me & my team of experts to design a Built To Sell biz

^$10k $4k

FREE WITH ANY MEMBERSHIP PLAN

Use the time any time

Get help turning dreams into reality

$4k discount on your first month of services makes the consult free
Design your dream digital business
Quick start your path to success
DIY or done right? You choose
Guided expert advice & strategy
Personalized 1 on 1 consultation
VIP intros to our portfolio of partners
Half day consultation up to 4 hours
Use the time whenever you want
Video calls for max flexibility
Call recordings, notes, cheat sheets, templates, resources & more
Non-profit discount up to 40%

Unlimited done for you services
Ongoing optimization & operations
Ongoing Built To Sell business coaching

UNLIMITED

everything to build

Unlimited services with my entire team's specialist superpowers to build & boost your digital business

^$30k $10k+

per month

Plus rev share deals to win bigger together

Includes Worry-Free Guarantee

Unlimited services to build & boost

Build & Boost mode for your digital biz
Over 2x faster results than Essential plan
New ROI opportunities pay for itself
Everything to build your digital business
Specialist skills to amplify your team
CMO + entire team for less than one FTE
All our expertise for one fixed rate
Unlimited done for you services
1 service request at a time
Add SpeedPlus for even faster results
Unlimited tasks, tweaks & tests
Prioritize & knock out your to do list
Project management dashboard
See task priority & status at a glance
Message or call when you need us
Pause or change plans any time
Price For Life Promise
Worry-Free Guarantee
Non-profit discount up to 40%

ESSENTIAL

everything to maintain

We're continuously working to optimize your digital business so go up without the headaches

^$15k $5k+

per month

Plus rev share deals to win bigger together

Includes Worry-Free Guarantee

Ongoing services to stay optimized

Cruise mode for your digital business
Sales optimization pays for itself
We optimize & maintain your digital biz
KPI metrics monitoring & testing
Flat rate for unlimited essential services
CMO + entire team for less than one FTE
Essential done for you services
1 service request at a time
Add SpeedPlus for even faster results
Unlimited tasks, tweaks & tests
Prioritize & knock out your to do list
Project management dashboard
See task priority & status at a glance
Message or call when you need us
Pause or change plans any time
Price For Life Promise
Worry-Free Guarantee
Non-profit discount up to 40%

Over 2x slower results than Unlimited plan

A typical rev share deal looks something like this: You pay the discounted startup investment & we design, build & launch your internet business. Revenue we generate gets split 70% Legend Media / 30% You until fully recouped, then the split flips 70% You/ 30% Legend Media ongoing so we keep optimizing profitability while you keep doing you. Sound fair enough?

Give me a shout

Email me & let's explore how we can help boost attention, influence & sales. Include a message with links to your website & socials, top business goals, biggest marketing challenges, dream prospects & partners, how you heard about us, promo code, and anything else to skip the fluff and get right to the good stuff.

Get my best advice in your inbox a couple times a month →

FINELY CRAFTED IN Music city usa

Email me any time

LEGEND

Alliance

We're Winning Bigger Together

our partner program

Meet your newest power partners

Somebody else already has everything you want, we just have to ask – I make getting deals done effortless.

Explore the Legend List & email me for an intro or subscribe to the Legend Letter newsletter for 💎 concepts & connections delivered straight in your inbox a couple times a month.

Partners, deals, collabs & more

I track down & set up partnerships, affiliates, deals, collabs & more for you. Email me with what you're looking for.

Specialist experts

We've curated a portfolio of top talent to boost your business. We lead the team with one unified strategy & bring in each specialist when they're needed.

B2B & B2C influencers

Connect with luminaries, influencers & experts for collabs, influencer programs, brand deals & more.

Charities & causes

We ❤️ shining the spotlight on charities & causes making a real difference. Get connected & get started giving back.

Luminaries
Affiliates
Brands
Agencies
Causes
More

Because who you know is everything

3 simple steps to transform attention into sales, influence & impact

Attract → Amplify → Ascend

Own & Monetize Your Audience

Digital business consulting to own your audience & monetize your message. We do the work + you promote it = win bigger together.

Helping B2B & human transformation influencers transform your audience & bank account
Design a fully integrated digital business with a perfect product at every price for every buyer
Identify your Perfect Product Portfolio in under 3 minutes with our simple quiz

Sell More to More Dream Buyers

Words tell, stories sell. Here's how we'll skyrocket sales with Story Selling:

Attract dream prospects & partners with our AI-enhanced hyper targeted Super Lead System
Turn reviews into transformational stories that build trust & boost sales with our Story Selling System
Turn lookers into buyers on autopilot with email & beyond

Unlock The Power Of Presuasion

Prestige Marketing makes professionals look like a million bucks online in only 10 minutes. A stunning first impression on Google & beyond gets better deals done faster. Personal branding & online reputation services to look like a thought leader without ever logging in.

Look like a million bucks online in only 10 minutes
Get deals done before you even introduce yourself
Reputation & personal branding to impress everywhere – on Google, socials, print & in person

Amplify Your Impact

Amplify your family office foundation's impact & legacy with only 6 hours of your valuable time. Grow with unlimited flat rate marketing so everyone will know exactly what you're all about.

When it's time to give back it's time for impact marketing
Go from idea to impact in only 6 months & only 6 hours of your time
Everything to make family offices look great on Google & beyond