BUILT TO SELL

Digital Business

Blueprint

For luminaries, influencers & creators

Work less, make more $ now & sell for more $ later

Selling for max money is winning the game of business. Problem is, most personal brand businesses are worthless because they find out the harsh reality too late – no one buys face-based businesses.


I'll help you turn decades into days & build a personal brand empire investors beg to buy. We'll explore proven digital business blueprints for max leverage, profits & sellability to design your dream business (& skip most of the nightmares).

8 LEVELS OF A BUILT TO SELL BIZ

  • Publish valuable free content consistently

  • Trade a free irresistible offer for their email

  • Give B2C digital products free for goodwill

  • Sell B2B products that make 10 to 100x ROI

  • Explode sales with affiliate & promo partners

  • Your custom software prints max recurring revenue

  • Your hold co rolls up & sells niche businesses

  • Your foundation gives back for max impact

Where are you stuck? Let's fix that asap

WARNING!!: Don't wait until it's too late to design a Built To Sell business. The biggest trees have the strongest roots.

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"I'm blown away by how Daniel took my small time idea & designed a step by step plan for total niche domination!"

Jason Reed Award-winning 7th degree black belt & Expert Empire Partner

Take a quick guided tour

Hi I'm Daniel Bennett, Legend Media founder. Let me explain how we help influencers build personal brand empires & email me with any questions.

If selling your business is winning the game, why not design a Built To Sell personal brand empire from the beginning?

Before you start, win 🎖

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"Acquisition.com is a $100m+ portfolio of alternative education e-learning businesses focused on teaching niche business owners how to make more money. It's on track to hit a billion dollar valuation."

ALEX HORMOZI, Acquisition.com $100m+ E-learning empire mogul

Built To Sell Blueprint isn't mine. Alex Hormozi is proving it works to get past $1b. I'm just doing more of what already works in every niche. Watch him explain it👇

BUILT TO SELL 💸 TLDR

Build a personal brand "expert empire" investors beg to buy

Get max ROI with recurring revenue B2B digital businesses

I focus on B2B digital businesses because they are high ticket, 90%+ net margins & recurring revenue. I build them around influencers because more attention = more sales. My main acquisition channel is an influencer affiliate program because it's the only way to make millions with a $0 ad budget.

The SaaS-killer: max enterprise value without the expense

Smart money invests in SaaS (software) businesses because they sell for 10+x annual revenue vs most SMB's that sell for 1-2x annual profit. Now imagine a business that can sell for SaaS multiples without the 2 biggest costs (engineering & advertising) = SaaS Killer!! That's what Built To Sell is.

  • Make $1m's selling how to (niche influencers teach trade craft skills)

  • Make $10m's selling how to make money (niche biz coaches teach business skills)

  • Make $100m's selling businesses (roll up & sell member businesses aka golden eggs)

  • Make $1b's selling the holding company (or keep the golden goose & sell the eggs)

Let's dominate your niche together

8 Levels of a Built To Sell digital business


overview – exit strategy

Build a Built To Sell business investors beg to buy

Start with the end in mind. Create a hold co (holding company) that owns the intellectual property & assets separate from your main brand or personal brand so assets can be sold off without selling everything (aka sell the golden eggs, not the golden goose).

level 1 – attention

Grab attention with consistent free content

Regularly publish reputation-building content on ONE main media channel: podcast, newsletter, YouTube, Instagram, Twitter, etc. that promotes your lead magnet.

level 2 – lead magnet

Trade an irresistible offer for their email address

Own your audience through email or risk everything building your business on rented attention – if you get deplatformed you lose everything. One of my fave lead magnets is a free 7-30 day mini course/challenge that builds a relationship in their email inbox or your membership app that delivers a real transformation.

level 3 – B2C products

Give away info products better than everyone else's paid stuff

Give away your best stuff for free, turn lookers into superfans & build massive goodwill with your market. It's way easier to make big money selling expensive stuff to PWM (Players With Money) aka businesses with big expense accounts. Give away the how (information), sell the who (community accountability & coaching that supports true transformation).

level 4 – B2B products

Sell high priced, high value money-making skills to businesses

Businesses beg to trade $1,000s to get $100,000s. So help them get 10x more (money, results, etc.) with 10x less (time, cost, etc.) and you'll write your own paycheck

level 5 – AFFILIATE PARTNER PROGRAM

Your affiliate army sells for you 24/7

Your affiliate partners make a % of every sale that uses their special promo code. It's a no lose deal – partners get an instant new revenue stream & you get unlimited sales with a $0 ad budget.

level 6 – Promote your own software

Sell the holy grail digital product – software

This is one proven way to scale from $1m to $10m and beyond. Swell Ventures is our AI-enhanced startup studio that partners with influencers to create co-branded digital businesses that print max recurring revenue.

level 7 – buy & sell businesses

Hold co acquires, rolls up & sells off businesses

This is where the biggest Built To Sell gold is hiding, for a reason – you're jumping into the major leagues of business investing. Your hold co / venture studio attracts deal flow, acquires assets or whole businesses, rolls them up & sells them off to private equity for a multiple of their sellable enterprise value. We target recurring revenue businesses that can sell at max valuation multiples.

level 8 – give back

Give back for max impact with your own foundation

Attention then impact. Now that money isn't everything, what's next? With Foundation Launch we'll help your non-profit family office foundation grow from idea to impact & beyond in only 6 months. The tax benefits are just a bonus, the legendary legacy is priceless.

Where are you stuck?

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Custom software with legends

Home of the 100x AI-enhanced side hustle 🌊

Our startup studio is basically a maker space for AI-enhanced 100x digital founders, except everything we make prints max MRR (monthly recurring revenue).

For our influencer partners (we call 'em legends) – your audience upvotes their fave startup idea, they help us build it, you use it & promote it & we all split the $MRR = win win win.

Everything benefits the Legend Foundation – changing the world with water 🌊 – join us.

custom co-branded software startup studio

  • Print max MRR selling your own software vs. one and done sales like sponsors, brand deals & T-shirts

  • Now every influencer can sell the holy grail of products – software

  • You use & authentically promote your custom software – that's it!

  • The dev team of top talent comes from your own audience

  • We do all the work, you get paid out monthly as a partner

  • Make more $ now & sell for more $ later with a Built To Sell business

  • Built To Sell – recurring revenue software can sell at 10x+ revenue

  • Legend Foundation is changing the world with water 🌊 – join us

some of our max $mrr money machines

Forget sponsors – sell the same software you actually use 

expert empire explained

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the perfect product

Sell transformation for everyone

A community-powered online academy sells the perfect product - transformation (not knowledge).

Knowledge is a one-time sale & worth almost nothing the minute after you have it.

Transformation is the ultimate business model. If coaching & accountability get results that more than pay for themselves, who would be crazy enough to ever stop? Exactly.

Our tiered model ascends members through coaching tailored for B2C, B2B & Teams/Corporate in the same academy.

  • It's niche trade craft school for B2C members with their fave influencers

  • It's niche MBA business school for Pro-level B2B business owner members with biz coaches

  • It's corporate training & done for you services with their fave influencers

  • It's instant new revenue streams & cross-promotion for featured influencers

  • It's the ultimate lead magnet & instant revenue streams for affiliate partners like niche influencers, brands, brick & mortars, etc.

COMMUNITY-POWERED BUSINESS BLUEPRINT

The business behind the ultimate online academy for ______

Here's how everybody wins bigger together.

Influencers (YouTubers, podcasters, etc.) promote the academy to their audience (who want to learn how to be them) & make a % of sales using their promo code (affiliate marketing). Win.

B2C members (consumers, employees, etc.) level up their niche-focused trade craft skills with their fave influencer. More skilled employees make our business owner members more money. Win win.

Pro-level members (business owners) attract top talent, maximize profitability & multiply their business valuation. Win.

Business & brand partners (brick & mortars, physical products, etc.) promote the academy to their buyers, get perfect leads & create instant new revenue streams with zero work. Win.

Rolling up & selling off more profitable businesses makes our hold co more money. Win.

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THE ULTIMATE EXIT STRATEGY

Start with the end in mind

Sun Tzu won wars with it a few thousand years ago & smart winners still use it today. Here's our 4 level exit strategy:

  • Make $1m's selling trade craft skills

  • Make $10m's selling business skills

  • Make $100m's selling businesses

  • Make $1b's selling the hold co

We coach the Pro-level business owners towards recurring revenue business models for max sellable value.

Our buying power means we can negotiate deals our members can't get on their own, cutting costs & maxing profits.

When Pro members are ready to sell their businesses, we give 'em a "no sweat exit" - we buy it risk-free! (We've already done the due diligence because we've been coaching them)

Our holding company rolls up say 10 a year, sells them off, keeps a % and gives the owners a %. Win win.

Now our holding company is worth $1b's in every niche we dominate.

(If it's working for Alex Hormozi, why can't it work for us?)

Everything for total niche domination

Here's what a Built To Sell digital business looks like 👇

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A $100m digital business model built around an influencer's existing $100m physical product business

Includes new digital revenue streams:

  • Ultra profitable digital products have unlimited scale & over 90% margin

  • $0 marketing budget, $0 ad spend, $0 COGS & a micro team

  • Sponsor placement in the newsletter, community, courses, etc.

  • B2C digital products – free & paid premium community membership

  • B2B digital products – business courses, community, coaching, certification, job board

  • Affiliate product commissions earned by promoting affiliate products

  • Corporate consulting & agency services promoted by affiliate & strategic partners

  • Business coach certification program where graduates become the coaching staff

  • Management agency subcontracts niche business services to Pro members as rev share

  • Venture studio attracts investing deal flow, rolls up & sells off businesses to PE

Want to turn your personal brand into a $100m digital business like this? 👇

(BTW This is just an unofficial concept & has not launched 🚀... yet)

Let's build something great together

I always knew I should be doing more to sell my stuff. Now sales keep going up without me doing the work! AWESOME

Dave S.

Entrepreneur Coach

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“I'm loving this! Daniel puts great collabs together. I meet other experts & I'm selling more with less headaches.”

Tony B.

Author, Finance Influencer, Expert Empire partner

  • UNLIMITED SERVICES.

  • FLAT MONTHLY RATE.

  •  NO CONTRACTS.

  •  NO HEADACHES.

Because sometimes more is more

Let's design & build your dream digital business together. After we get it cranked up, our rev share keeps us incentivized to keep your profits maxed out plus you get ongoing deal flow, opportunities & partnerships that more than pay for itself.

  • Start with a consult to design a guided path to success

  • Build with Unlimited where we do it all for one flat rate

  • Maintain with Essential & we'll keep everything optimized

  • Win bigger together

Consult

EXPERT BUSINESS ADVICE

Get 4 hours of personalized 1 on 1 attention with me & my team of experts to design a Built To Sell biz

$10k $4k

FREE WITH ANY MEMBERSHIP PLAN

Use the time any time


Get help turning dreams into reality

  • $4k discount on your first month of services makes the consult free

  • Design your dream digital business

  • Quick start your path to success

  • DIY or done right? You choose

  • Guided expert advice & strategy

  • Personalized 1 on 1 consultation

  • VIP intros to our portfolio of partners

  • Half day consultation up to 4 hours

  • Use the time whenever you want

  • Video calls for max flexibility

  • Call recordings, notes, cheat sheets, templates, resources & more

  • Non-profit discount up to 40%

  • Unlimited done for you services

  • Ongoing optimization & operations

  • Ongoing Built To Sell business coaching

UNLIMITED

everything to build

Unlimited services with my entire team's specialist superpowers to build & boost your digital business

$30k $10k+

per month

Plus rev share deals to win bigger together

Includes Worry-Free Guarantee


Unlimited services to build & boost

  • Build & Boost mode for your digital biz

  • Over 2x faster results than Essential plan

  • New ROI opportunities pay for itself

  • Everything to build your digital business

  • Specialist skills to amplify your team

  • CMO + entire team for less than one FTE

  • All our expertise for one fixed rate

  • Unlimited done for you services

  • 1 service request at a time

  • Add SpeedPlus for even faster results

  • Unlimited tasks, tweaks & tests

  • Prioritize & knock out your to do list

  • Project management dashboard

  • See task priority & status at a glance

  • Message or call when you need us

  • Pause or change plans any time

  • Price For Life Promise

  • Worry-Free Guarantee

  • Non-profit discount up to 40%

ESSENTIAL

everything to maintain

We're continuously working to optimize your digital business so go up without the headaches

$15k $5k+

per month

Plus rev share deals to win bigger together

Includes Worry-Free Guarantee


Ongoing services to stay optimized

  • Cruise mode for your digital business

  • Sales optimization pays for itself

  • We optimize & maintain your digital biz

  • KPI metrics monitoring & testing

  • Flat rate for unlimited essential services

  • CMO + entire team for less than one FTE

  • Essential done for you services

  • 1 service request at a time

  • Add SpeedPlus for even faster results

  • Unlimited tasks, tweaks & tests

  • Prioritize & knock out your to do list

  • Project management dashboard

  • See task priority & status at a glance

  • Message or call when you need us

  • Pause or change plans any time

  • Price For Life Promise

  • Worry-Free Guarantee

  • Non-profit discount up to 40%

  • Over 2x slower results than Unlimited plan

A typical rev share deal looks something like this: You pay the discounted startup investment & we design, build & launch your internet business. Revenue we generate gets split 70% Legend Media / 30% You until fully recouped, then the split flips 70% You/ 30% Legend Media ongoing so we keep optimizing profitability while you keep doing you. Sound fair enough?

Let's make it great together 🎖

Give me a shout

Email me & let's explore how I can help. Include a message with your website, main channel URL, #1 biz goal, #1 biz challenge, dream buyer, dream partners, how you heard about us, promo code, and anything else to skip the fluff and get right to the good stuff.

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FINELY CRAFTED IN Music city usa

Email me any time

LEGEND

Alliance ⚡️

We're Winning Bigger Together

Influencer & partner programs

Meet your newest power partners

Somebody else already has everything you want, we just have to ask – I make getting deals done effortless.

Connect, collab & win bigger with other B2B & human transformation influencers, brands, agencies & causes just like you (and sell more digital products too).

Search the Legend List & email me for an intro or subscribe to the newsletter for 💎 concepts & connections delivered straight in your inbox.

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  • Influencers

  • Affiliates

  • Brands

  • Agencies

  • Causes

  • More

Because who you know is everything

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Talent

Experience Extraordinary

Connecting INFLUENCERS, CREATORS & BRANDS

Extraordinary access to extraordinary talent

Who you know is everything. Boost your brand & business with exclusive access to top influencers, creators and leaders across business, entertainment & culture.

One membership beats one-offs– now your business can effortlessly engage talent for every need. Brand deals, keynotes, coaching, training, concerts, appearances & much more.

Isn't it time to experience extraordinary?

One membership gets access to them all

  • One membership beats one-off brand deals & engagements

  • Members get access to our entire roster of world-class talent

  • Instant influencer program for any business & brand

  • Everything from brand deals to VVIP experiences & beyond

  • Commercial, corporate & private engagements

  • Entertainment appearances & business experiences

  • Talent available to Private Reserve members only

Connect with legendary talent

Legend Experiences

EXCLUSIVELY FOR OUR PRIVATE RESERVE MEMBERS


Featuring Legend Lounge – Nashville TN’s most exclusive private penthouse

Members only experiences featuring Legend Talent

Epic experiences hosted in our epic private penthouse

Want an ultra exclusive experience guaranteed to impress every guest? You just show up – your Experience Concierge handles the rest.

Perfect for every occasion – business & private events, VIP excursions, virtual & livestream experiences, social content, video shoots, house party celebrations & more.

Private Reserve members get access to our entire Legend Talent roster of luminaries to ensure your experience is unforgettable.

What is Private Reserve? Think of it like the most exclusive country club, but cool.

Legend Lounge, Nashville TN's most exclusive downtown private penthouse, is conveniently located in the heart of the vibrant Gulch district. Featuring world-famous interior design, a priceless art collection & breathtaking panoramic urban views as far as the eye can see in every direction – it's an experience they'll never forget.

Venue & concierge experience design services reserved exclusively for Platinum level members, clients & partners as one of the priceless benefits of our Private Reserve membership.

Legendary happens here – join us.

For our Private Reserve members only

  • Exclusive experiences designed by your dedicated Experience Concierge

  • Experiences featuring Legend Talent luminaries

  • Corporate & private events, VIP excursions, more

  • House concerts with chart-topping music talent

  • House parties with sports & entertainment celebrities

  • Business getaways, masterminds & more with B2B influencers

  • Hosted at Legend Lounge – Nashville's most exclusive private penthouse

  • Available to Private Reserve members only

  • Memberships from $50k-$500k+/year

  • Minutes away from public & private airports

  • Minutes away from yacht & boat access

  • Benefits Legend Foundation

You've never experienced anything like this

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Because boring is bad for business

We turn boring buyer emails into big money 💰

Get a year's worth of viral emails to 2x sales to your best buyers or it's free – in only 25 minutes (no joke!! 😂😂).

Our influencer program supercharges sales for business owners by featuring licensed content from their industry's top influencers in their remarketing emails. They also get instant new revenue streams with access to sell influencers' premium physical & digital products as affiliate partners.

As a Legend Ventures AI-enhanced startup, a % of every unboring $ benefits Legend Foundation – changing the world with water 🌊.

Sell More To Your Best Buyers All Year Long

  • Pays For Itself From Day 1 Or It's Free – No Joke 😂😂

  • Get An Entire Year Of Emails That Sell in Only 25 Minutes

  • Viral Content From Popular Influencers In Your Industry

  • New High Margin Revenue Streams With Zero Work

  • Retention & Win Back Tactics – VIP community & tiered memberships 

  • Supercharge Sales With Zero Risk – Annual Performance Pay Plan

  • More Profits Make You More $ Now & Sell For More $ Later 

  • Benefits Legend Foundation – changing the world with water 🌊

Make email make great $ again

Attention → Influence → Impact

What is transforming your relevance, audience, bank account & legacy worth to you?

Turn decades into days – work less, make more $ now & sell for more $ later with proven Built To Sell digital business blueprints, Legend Talent agency, partner programs, joint ventures, memberships, custom software, hold co & more. We do all the work + you promote it = win bigger together.

Monetize your message

Presuasive Prestige marketing makes professionals look like a million bucks online in only 10 minutes. A stunning first impression on Google & beyond gets better deals done faster. Personal branding & online reputation services to look like a thought leader without ever logging in

Be unforgettable

When it's time to give back, get everything to launch your family office foundation's impact & legacy with only 6 hours of your valuable time. Grow with unlimited flat rate marketing so everyone will know exactly what you're all about.

Be legendary

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foundation

changing the world with water 🌊

Here's the deal – we're trying to be the MrBeast of water. Crazy?! of course – and we need all the help we can get

A % of every $ gives a swimming pool size of clean water to a thirsty soul who's never drank anything but brown

Why water? well... deep subject (haha dad joke alert). Because my fave things just keep flowing – water & digital businesses. And because we can all do a little more.

Cheers 🍻 & be water 🌊 (thanks Bruce)

– Daniel

Get 💎s in your inbox

Get the best stuff I've found to max out attention, influence & impact in under 3 minutes a couple times a month (unless I'm gone on extra epic adventures). Each newsletter spotlights Alliance power partners for collabs & connections – reply to any email, I make the intros & we all win bigger together.

You're only one idea away

All killer, no filler (I hate spam too). Unsubscribe anytime, no hard feelings.

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© Legend Group | Finely crafted by Legend Media ★