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"If you're ready to level up your mind, future, family & career & define success for yourself– you're in the right place."

BRUCE D, champion in training

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Learn legendary tips & tactics to crush every obstacle

mental toughness
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Hi, I'm Joe De Sena

I’m the founder & CEO of Spartan, the world's leading endurance sports brand. I've completed 50 ultra events including 14 Ironman events in a single year.

I'm a New York Times award-winning author featured in places like Business Insider, Forbes, Men's Health, ESPN, CNBC and Joe Rogan Experience. Click here to learn more about me and my work.

In addition, I host a weekly podcast exploring the mindset of success with world class experts. Click here to learn more about the podcast.

I lead over 1,000 employees every day and am a business leadership consultant as featured on my CNBC series No Retreat: Business Bootcamp. I'm a regular speaker at Fortune 500 companies with clients including Capital One, Cisco, General Electric, Honda, Intel, LinkedIn, McKinsey & Company and many more. Click here for business leadership training, speaking & consulting.

– Joe De Sena

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30 DAYS TO UNBREAKABLE

A simple step-by-step guide for building goal-crushing habits


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  • Learn a framework that works for any habit. Use this proven method to build any good habit & drag your dreams closer to today – from getting fit to pursuing purpose, relationships, money goals & more.

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joe de sena


No Retreat Business Bootcamp

Lead & Win: Become the leader your team deserves

Harness the power of the Unbreakable mindset to overcome obstacles, level up your team and unlock business success.

In this master class, Joe de Sena – founder/CEO of Spartan, the world's leading endurance sports brand – teaches the essentials to attract, retain & lead your team to victory, from mindset to goal achievement & beyond.

Want the key to winning?

DO HARD THINGS.

Joe de Sena

Founder/CEO, Spartan.com

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